Dear Potential Exhibitor, Due to the enormous success of the Australia Festival 2004 program, which included exhibitions in Buenos Aires, Lima, Mexico, Santiago and in São Paulo, Austrade Latin America will be organizing the first fully Latin American edition of the Australia Festival which is scheduled for May in 2005. The Festival has proven the most effective way of promoting Australia and raising awareness of our capabilities in a competitive market. The goal of the Festival is to increase the number of people experiencing a piece of Australia through our promotion of Australia as a quality provider of education, tourism, fashion, culture, agriculture, and food and beverages as well as a natural business partner. The Festival is a unique opportunity to showcase the best of what Australia has to offer in targeted sectors. We expect to generate a high level of interest in the program, as interest in Australia, and what Australia has to offer continues to grow. This can be seen by the steady increase in student enrolments from Latin America increasing by 10% over the previous year. Economic and political conditions are improving with a predicted 5% growth for the region this year with a significant turn around in Brazil which will most likely post a 4.5% growth rate in 2004 compared to practically zero in 2003. All in all, it is a good time to consider marketing your institution or company in Latin America. This participant kit will set out for you the details of the Festival program we have planned for May 2005. We are looking forward to your support and participation in Australia’s major promotional event in Latin America. Yours sincerely, Mark Argar Senior Trade Commissioner Austrade Latin America