Market Intelligence If you are just starting out, we can provide you with up-to-date advice and information on how to choose the best markets for your products and services. We can also inform you of the general market conditions and economic dynamics in your chosen markets. Then, when you are ready to move into international markets, we can help you define and understand your target markets by providing more detailed research, industry analysis and business matching services. Market entry assistance We understand that the process of internationalising a business differs for each company. Before you enter a new market, our advisers will investigate a through portfolio of options. Among the possible options that might be canvassed are: - Agent and distributor relationships - Consulting contracts - Selection and verification of in-market customers/end users - Trade fair participation including “virtual” and e-initiatives - Joint venture partnership - Strategic alliances, including joint projects for third-country expansion and research tie-ups - Commercialisation of intellectual property rights via licensing, technology transfers and manufacturing under license arrangements - Franchising - Venture capital/seed funding arrangements - Multilateral agency liaison We take full advantage of our knowledge of industry-specific global supply chains to leverage Australia’s competitive position internationally. Our overseas offices can arrange appointments for you and organize viability-status reports on potential partners. Advice on issues of etiquette and business practice We can brief you on the essential elements of business practices, regulations, protocols and other aspects of foreign cultures – which are important when you are thinking about developing new markets. The Austrade website also contains a wealth of helpful protocol information for conducting business overseas. See www.austrade.gov.au. Financial assistance We can tell you what financial assistance might be available to help you develop overseas markets, including your eligibility for the Export Market Development Grants (EMDG) scheme, a scheme that helps businesses meet the cost of overseas marketing and development activities. On-the-ground support Overseas product launches: We can help you launch your product or service overseas by organizing a product launch or seminar – including promotion of the event to attract the right audience. Advice on long-term strategies By drawing on our databases and the local knowledge of our overseas staff, we can provide strategic advice on entering and expanding into various markets. This can include multi-market and regionalized advice on distribution or marketing channels, e-business options, pricing strategies or profiles of potential competitors. Identifying overseas project and procurement opportunities We can help you identify and win work associated with international projects. Our experienced staff can track potential projects and advise you of upcoming tenders, identifying local tender partners if required. We can also provide ongoing in-market services to help you capture the business. Other ways we can help The Austrade website contains a wealth of information about how to market your business. You will find information on developing promotional tools such as websites, brochures, business cards and CD-ROMs, as well as a list of other organizations and e-resources you can tap into for help. Visit: www.austrade.gov.au for further details.